CASE STUDIES
Case Study:
Fibre Installation Contractor
Summary
We are proud of our work and the collaboration with our clients. Undertaking a Business Growth Consultancy for a Fibre Installation contractor SME in the UK. Analysing the business to provide recommendations and enhancements:
The UK’s full-fibre industry is undergoing intense transformation, with rapid developments across every value chain stage. Driven by government initiatives, increased private investment, and growing consumer demand for faster, more reliable broadband, the market is evolving at an unprecedented pace.
With Project Gigabit and ambitious nationwide full-fibre rollout targets, the UK government has created a highly competitive environment, encouraging both incumbents and new entrants to accelerate their network expansion efforts. This shift is significantly altering the industry’s status, compelling established providers to rethink their strategies in the face of rising competition from alternative network operators (altnets) and new disruptive players.
Many businesses are investing heavily to expand fibre-to-the-premises (FTTP) coverage, improve service quality, and enhance digital infrastructure resilience. However, this rapid expansion also presents challenges, including interest rates, supply chain constraints, workforce shortages, and increasing financial pressures. As consolidation becomes more likely, some providers will adapt and thrive, while others may struggle to sustain operations in an increasingly crowded market.
For companies operating in the UK full-fibre space, agility and innovation will be key. Success will depend on strategic partnerships, operational efficiency, and the ability to differentiate services in an environment where both pricing and performance are under scrutiny. The winners will be those that can effectively scale, maintain financial sustainability, and meet the growing expectations of businesses and consumers alike.
Key Consultant
Strategic Business Consultant
Mahmood Kashif played a pivotal role in providing critical insights and enabling methodologies to support the Fibre Installation Contractor in refining its recruitment strategy. Recognising the growing demand for skilled engineers in the UK’s rapidly expanding full-fibre market, he helped the company anticipate workforce needs and implement a focused recruitment process.
Beyond recruitment, Mahmood conducted a comprehensive review of the company’s corporate governance framework, identifying key areas of weakness that could hinder sustainable growth. By pinpointing gaps in decision-making structures, operational efficiency, and compliance, he provided actionable recommendations to strengthen governance practices.
The Challenge
A leading Fibre installation contractor was operating for last 3 years but wanted to undertake a brief growth consultancy services to validate their assumptions and to review their Go-To-Market strategy.
Mahmood Kashif was tasked with undertaking this strategic business review that included:
- Specialist recruitment review
- Marketing and branding review
- Business development review
- Operational review
- Business Growth strategy
A rapidly growing fibre installation contractor faced critical scaling barriers:
- Unvalidated market assumptions limiting expansion plans
- Underdeveloped Corporate governance risking compliance
- Inefficient operational models during market consolidation
Our Approach
Mahmood Kashif played a pivotal role in providing critical insights and enabling methodologies to support the Fibre Installation contractor in refining its recruitment strategy. Recognising the growing demand for skilled engineers in the UK’s rapidly expanding full-fibre market, he helped the company anticipate workforce needs and implement a focused recruitment process.
His strategic guidance ensured the contractor could effectively attract, assess, and onboard high-calibre engineering talent, addressing labour shortages while building a resilient and future-ready workforce.
Beyond recruitment, Mahmood conducted a comprehensive review of the company’s corporate governance framework, identifying key areas of weakness that could hinder sustainable growth. By pinpointing gaps in decision-making structures, operational efficiency, and compliance, he provided actionable recommendations to strengthen governance practices.
His insights enabled the Fibre Installation Contractor to align its leadership approach with industry best practices, ensuring the business was well-positioned to capitalise on the next growth phase. A crucial aspect of his role was engaging with key stakeholders across various departments to diagnose critical business challenges. Mahmood facilitated a deep understanding of internal inefficiencies and external market pressures through structured discussions, workshops, and analytical assessments.
He then provided a clear roadmap for implementing strategic changes, ensuring that transformation initiatives were well-designed and effectively executed from a change management perspective. Leveraging his extensive telecommunication, entrepreneurial background and CEO/COO-level expertise in the Fibre Installation Contractor industry, Mahmood empowered the company with strategic insights that directly contributed to its long-term objectives.
His leadership and industry knowledge enabled the organisation to navigate competitive pressures, optimise operational performance, and drive sustainable growth in an increasingly dynamic and challenging market.
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